A lot of distributors tell us that brands are built behind the bar. To a degree that is true. These folks are on the front lines making drinks and have to be knowledgeable about what they are creating. Yet, a bartenders job is high stress and they don't get a chance to get immersed in a brand so that's where Camp Runamok comes in. We're joined by Lindsey Johnson who manages this fantasy camp for bartenders. Bartenders from around the country write essays like they are filing a college application to be accepted into a week of events with Camp Runamok. We talk about what benefits there are for both sides when it comes to the campers and the brands who support it. Show Notes: 00:00-Introduction to Camp Runamuck 06:00-The Evolution of Bartending and Industry Relationships 12:02-The Concept and Growth of Camp Runamuck 18:08-Experiential Learning and Community Building 24:10-Mentorship and the Future of Bartending 28:09-Creating Safe Spaces for Sober Campers 32:07-The Evolution of Drinking Culture Among Gen Z 35:21-Navigating a Career in Bartending 40:40-Supporting Small Craft Brands in the Industry 43:47-The Impact of Camp Run Amok on Bartenders 49:34-Building Community and Connections in Bartending Support this podcast on Patreon