Rework   /     A Product Pivot

Summary

Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.Key Takeaways:00:44 – The original product design plan and what changed along the way02:31 – The difference between specifying the outco...

Subtitle
Duration
1344
Publishing date
2024-12-04 03:00
Contributors
  37signals
author  
Enclosures
https://www.buzzsprout.com/2260539/episodes/16217541-a-product-pivot.mp3
audio/mpeg

Shownotes

Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.

Key Takeaways:

  • 00:44 – The original product design plan and what changed along the way
  • 02:31 – The difference between specifying the outcome and diagnosing the actual problem
  • 06:27 – The design meeting where the team got to the root of the problem
  • 08:32 – Why executive involvement early in the process adds value
  • 13:39 – Pivoting on an original idea while maintaining the original appetite
  • 16:04 – Creativity often comes when you've hit a roadblock
  • 20:07 – The power of Power Through New 


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The 37signals Dev Blog

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