Sunglasses on. The Franchise Rock Stars are back. Mission Statements: Are they Necessary or Nonsense? Do we need them? If so, can they be improved? Or do we send them to the corporate lingo dumpster of the past Our Rock Star panel is back! Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg share their views and examples of good and bad mission statements. Thanks to Northeast Color, Hughes, Citrin Cooperman, and Tsource.