On this episode of LID Radio Podcast, we're joined by Ivan Yong to talk about his book The Pharoh's Pitch: Unearthing Ancient Egyptian Wisdom For Sales Success. About Ivan Yong Ivan Yong is the co-president of the European Mentoring & Coaching Council, Asia Pacific Region, and the Head of Global Social Initiatives with EMCC Global. He is a successful sales coach and mentor to sales professionals, startup founders and CEOs. Over the last two decades, Ivan has helped multinationals and startups build multi-million dollar businesses from the ground up. About The Pharaoh's Pitch As Ivan demonstrates in The Pharaoh’s Pitch, the time of Ancient Egypt is one of the greatest in our history and offers fascinating narratives and lessons for today’s salesperson. Through a synergy of practical insights, human psychology and lessons from the ancient Egyptians, this book will guide you on a transformative journey to becoming an effective salesperson.