All In The Mind - ABC Radio National   /     The design tricks brands use to get you to buy

Description

What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before).But what about the role of product designers? Today, we get into the psychology of design and the battle designers face balancing innovation with our human need for the familiar. And given all the ways design can manipulate us into wanting something, what role will AI play in the future of design?Extra information:The Psychology Behind Design: A Marketing PerspectiveSee the Yamaha Silent Violin

Summary

What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before). But what about the role of product designers?  Today, we get into the psychology of design and the battle designers face balancing innovation with our human need for the familiar. And given all the ways design can manipulate us into wanting something, what role will AI play in the future of design? Extra information: The Psychology Behind Design: A Marketing Perspective See the Yamaha Silent Violin

Subtitle
What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before). But what about the role of product designers?  Today, we
Duration
0:29:36
Publishing date
2024-12-15 04:00
Link
https://www.abc.net.au/listen/programs/allinthemind/design-tricks-brands-buy/104459040
Contributors
  Australian Broadcasting Corporation
author  
Enclosures
https://mediacore-live-production.akamaized.net/audio/02/4r/Z/de.mp3
audio/mpeg