Zak Mir talks to Rick Guiney, CEO MicroSalt, after several recent bulk orders this autumn for the provider of full-flavour, natural salt with approximately 50% less sodium. As CEO, my focus is on building bridges with food companies and tastemakers who understand the science behind sodium, taste, and health. This is where MicroSalt can change the game for snack foods and other high-sodium products. We offer a heart-healthy, kosher, clean-label ingredient that adds all the flavor and sensation of eating salt without the sodium. It’s better for their customers and easily fits into modern food production processes. MicroSalt® was awarded “Most Innovative Sodium Reduction Technology Company 2024″ by the Global Health & Pharma Awards last month, marking the third time the company has achieved this recognition. This honor celebrates the cutting-edge proprietary technology that enables us to reduce sodium by up to 50%—all without compromising on taste. This achievement is a testament to our commitment to innovation and excellence in delivering healthier solutions. For years, MicroSalt® has been addressing the sodium consumption problem, providing food producers the ability to offer healthier, sodium-reduced products without sacrificing flavor. Advantages of MicroSalt® While most sodium alternatives have a bitter aftertaste, MicroSalt® does not. This is because it’s not a substitute—it’s real salt that delivers the taste people crave with half the sodium. Using MicroSalt® results in healthier, significantly lower-sodium products that don’t compromise on flavor. Plus, since MicroSalt® is still salt, it doesn’t require an overhaul of the production process. MicroSalt® is a patented ingredient that delivers natural salt more efficiently to the taste buds. You can use less and still achieve the flavor you want, resulting in full-flavored products with half the sodium of conventional options. Additionally, MicroSalt® is: 100% natural with no added potassium chloride Non-GMO Certified Gluten-free Kosher Certified  Reformulate with MicroSalt®️ With the growing trend of consumers seeking healthier sodium alternatives, the market potential for manufacturers using MicroSalt® to reduce sodium is unlimited. Offering a full-flavored, lower-sodium alternative next to typical bland, bitter-tasting low-salt options can give your brand a significant edge over the competition. Plus, the conversion from a manufacturing standpoint couldn’t be simpler. It’s clear that traditional approaches to sodium reduction haven’t been effective, and there’s a significant demand for better-tasting, healthier products that remains unmet. The opportunity is ripe for forward-thinking food manufacturers to capture a share of this growing market. If you want to lead the new sodium-reduction revolution by partnering with MicroSalt® to give consumers a healthier dose of the flavors they love, contact us today to discuss what MicroSalt® can do for your brand. About MicroSalt plc MicroSalt® is dedicated to innovating food technology solutions that enable people to live longer, healthier, and happier lives. Its patented low-sodium salt delivers natural salt with approximately 50% less sodium and may be used by both consumers and food manufacturers to decrease the amount of sodium in their food. SaltMe! chips are produced using MicroSalt®, a patented innovative salt technology which is 100% natural, non-GMO, gluten free, and Kosher certified, that does not contain any potassium chloride. To learn more about MicroSalt Inc. and MicroSalt® products, please visit https://microsalt.co, follow on X @microSaltPLCÂ