Business Daily   /     Lapland: The world’s biggest Christmas economy?

Description

How has Lapland, the northernmost region of Finland, become a global hub for the Christmas economy? Known as the official home of Father Christmas, Lapland attracts hundreds of thousands of visitors every year - generating significant revenue. We head to the most popular Christmas spot, Rovaneimi, to hear how a resort there benefits from this tourism. And the head of the tourist board, Sanna Kärkkäinen, tells us how records are about to be broken.Presented and produced by Izzy Greenfield Reporter: Erika Benke(Picture: Lapland at night, showing illuminated buildings. Credit: BBC/Erika Benke)

Subtitle
How the home of Father Christmas turned holiday magic into a booming business
Duration
1049
Publishing date
2024-12-18 00:01
Link
http://www.bbc.co.uk/programmes/w3ct5zp1
Contributors
  BBC World Service
author  
Enclosures
http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss-low/proto/http/vpid/p0kbm1qt.mp3
audio/mpeg