Rework   /     The Biggest Customer Conundrum

Summary

Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. Key Takeaways:00:35 – The biggest clients can quickly become the biggest burden and the biggest risk07:10 – The hidden costs of “whale-sized” clients12:35 – Things to consider when defining y...

Subtitle
Duration
1377
Publishing date
2024-12-18 03:00
Contributors
  37signals
author  
Enclosures
https://www.buzzsprout.com/2260539/episodes/16297935-the-biggest-customer-conundrum.mp3
audio/mpeg

Shownotes

Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. 

Key Takeaways:

  • 00:35 – The biggest clients can quickly become the biggest burden and the biggest risk
  • 07:10 – The hidden costs of “whale-sized” clients
  • 12:35 – Things to consider when defining your ideal client
  • 17:02 – Knowing what types of clients you'll enjoy working with
  • 19:53 – How venture capital funding can make a difference when choosing your ideal clients

Links and Resources: