Evan Ream, Communications Manager for NorCal Premier Soccer, comes on to discuss his colorful and inspiring debut book, Not When, But If? Here are some highlights – 8:35-9:17: “Nobody really knows what Sacramento is, especially from a national standpoint. The chapter of branding the team there, ‘Well, we need to brand the team, but first we need to brand Sacramento.’ Because what does Sacramento stand for or what do people know about Sacramento other than it’s 90 minutes from San Francisco and 90 minutes from Lake Tahoe? I honestly didn't know too much about Sacramento when I first started covering the team. Even though I lived in Davis 10 miles away, I had never really went to Sacramento for the most part. And so I had to figure out what Sacramento was.” 20:37-21:17: “They did the simplest thing ever and the smartest thing ever and something that too many, doesn’t matter what professional sport or who’s playing or whatnot, people just don’t do. All they did was just listen. They just listened to the fans. And when the fans are like, ‘Hey, we want this, this and this,' they were like, ‘OK, we can do that.’ Whereas in a lot of American professional sports…it’s like, ‘No, no, no. We need to overproduce this. No, no, we’re smart, we’re the owners, so we know what we’re doing, so we’re gonna tell them what to do,’ when in fact you’re completely out of touch with reality.” 45:50-46:02: “The sport has grown a ton; it’s just that the gatekeepers in the media world don’t understand that and have refused to accept it for the most part, however it is getting better.”