Wanda Brewer was grieving. After losing her brother, she found comfort in an unexpected place: a soap-opera-esque story on Instagram told in 60-second increments. The story? A mafia boss torn between power, family and love. Wanda’s not alone. Millions are bingeing these bite-sized, ultra-dramatic vertical shorts, where sexy werewolves, ruthless billionaires, and love triangles unfold one minute at a time — hooking viewers with cliffhangers and high-stakes drama. From China’s multi-billion-dollar booming industry to your TikTok feed, these soapy, over-the-top dramas are changing the way we watch — and pay for — entertainment. This Valentine’s Day, Endless Thread explores the rise and Americanization of vertical short dramas. Show notes: “Werewolf Billionaire CEO Husbands Are Taking Over Hollywood” (Rolling Stone) “Minute-Long Soap Operas Are Here. Is America Ready?” (The New York Times) “2024 Short Drama Overseas Marketing White Paper” (TikTok) Credits: This episode was produced by Cici Yu. It was co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Emily Jankowski and Paul Vaitkus.
Wanda Brewer was grieving. After losing her brother, she found comfort in an unexpected place: a soap-opera-esque story on Instagram told in 60-second increments. The story? A mafia boss torn between power, family and love.
Wanda’s not alone. Millions are bingeing these bite-sized, ultra-dramatic vertical shorts, where sexy werewolves, ruthless billionaires, and love triangles unfold one minute at a time — hooking viewers with cliffhangers and high-stakes drama.
From China’s multi-billion-dollar booming industry to your TikTok feed, these soapy, over-the-top dramas are changing the way we watch — and pay for — entertainment. This Valentine’s Day, Endless Thread explores the rise and Americanization of vertical short dramas.
Show notes:
“Werewolf Billionaire CEO Husbands Are Taking Over Hollywood” (Rolling Stone)
“Minute-Long Soap Operas Are Here. Is America Ready?” (The New York Times)
“2024 Short Drama Overseas Marketing White Paper” (TikTok)
Credits: This episode was produced by Cici Yu. It was co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Emily Jankowski and Paul Vaitkus.