Business Daily   /     How do you save a brand in crisis?

Description

We look at how to rescue brands on the brink. We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around.If you would like to get in touch with the show, please email: businessdaily@bbc.co.ukPresented and produced by David Reid(Picture: A businessman covers his eyes and extends his arm in a futile effort to prevent the inevitable a series of heavy walls from falling on him. Credit: Getty Images)

Subtitle
We hear about the tactics used by companies - even places - to shake off a bad reputation
Duration
1046
Publishing date
2025-02-26 00:01
Link
http://www.bbc.co.uk/programmes/w3ct5zpc
Contributors
  BBC World Service
author  
Enclosures
http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss-low/proto/http/vpid/p0ktgq22.mp3
audio/mpeg