Rx Digital Marketing Podcast   /     RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer

Summary

In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joyce offers fascinating insights into her process when she was Head, Global Digital Communications at CSL Behring. Since that time, she has brought her talents to Teva Pharmaceuticals, where she is an Advisor in their Multichannel Management team, supporting their Oncology franchise with digital, content, and channel strategy. We touch on a wide range of marketing and communications... The post RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer appeared first on Rx Digital Marketing.

Subtitle
In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joyce
Duration
Publishing date
2017-07-02 16:24
Link
http://RxDigitalMarketing.com/index.php/2017/07/02/rxdm-storycast-ep05-joyce-ercolino/
Contributors
  Buddy Scalera, Matt Balogh, Chris Cullmann
author  
Enclosures
https://s3.us-east-2.amazonaws.com/rxstorycast/Joyce+Ercolino+Podcast+Edit_mixdown_v1b.mp3
audio/mpeg

Shownotes

In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare...

Digital strategy deep-dive for healthcare and pharmaceutical marketing in digital health.