An end-to-end, over-the-top (OTT) video system is built of many interdependent architectural tiers, ranging from content preparation, content delivery, and subscriber and entitlement management, to analytics and recommendations. This talk will provide a detailed exploration of how to architect a media platform that allows for growth, scalability, security, and business changes at each tier, based on real-world experiences delivering over 100 Gbps of concurrent video traffic with 24/7/365 linear TV requirements. Finally, learn how Verizon uses AWS, including Amazon Redshift and Amazon Elastic MapReduce, to power its recently launched mobile video application Go90. Using a mixture of AWS services and native applications, we address the following scaling challenges: Content ingest, preparation, and distribution Operation of a 24x7x365 Linear OTT Playout Platform Common pitfalls with transcode and content preperation Multi-DRM and packaging to allow cross platform playback Efficient delivery and multi-CDN methodology to allow for a perfect experience globally Kinesis as a dual purpose system for both analytics and concurrency access management Integration with Machine Learning for an adaptive recommendation system, with real time integration between content history and advertising data User, entitlement, and content management General best practices for Cloud Architectures and their integration with Amazon Web Services; Infrastructure as Code, Disposable and immutable infrastructure, code deployment & release management, DevOps and Microservices Architectures This session is great for architects, engineers, and CTOs within media and entertainment or others simply interested in decoupled architectures.