Nicole Simon of CruelToBeKind.org Nicole is a European pioneer with a passion for digital rights, social media and the way technology is revolutionising how we live and interact with each other. She has an eagle eye for detail and a talent for (beta) testing your products, ideas, business plans, and other things related to social media and the impact you can have. Never shy of 'expressing difficult truths' or offering up stingingly constructive criticism, she is certainly cruel to be kind (http://crueltobekind.org), but leaves you feeling glad you asked for her help. As the queen of the pre-conference podcast, she is a familiar face at major tech and social media events in Europe. When she's not extending her own personal blogging empire, Nicole enjoys consulting, teaching and speaking on how the online world can benefit business.