May The Best Brand Win
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis. For more info visit www.robertsoncomm.com
- Website
- http://www.entertalkradio.com/maythebestbrandwin/
- Description
- Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis. For more info visit www.robertsoncomm.com
- Language
- 🇬🇧 English
- last modified
- 2024-03-11 13:17
- last episode published
- 2022-10-18 19:30
- publication frequency
- 13.48 days
- Contributors
- EnterTalk Radio
- Owner Author
- Explicit
- false
- Number of Episodes
- 181
- Rss-Feeds
- Detail page
- Categories
- Management & Marketing Music Technology Business Podcasting
Recommendations
Episodes
| Date | Title & Description | Contributors |
|---|---|---|
| 2022-10-18 | Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this discussion instead of waiting to be fined by the results of it. But if we start with empathy, we can get privacy right. Joining me ... |
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| 2022-08-03 | It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enlightened and spend some quality and quantity time with the brand. Then finally when everyone is comfortable we move to commitment. So... |
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| 2022-05-21 | PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award-winning tech journalist who has reviewed bazillions of tech products and services for Newsweek, Club Life Magazine, Gear Patrol, Ma... |
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| 2022-05-17 | Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketin... |
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| 2022-04-15 | They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on Renee Farias, a visual branding specialist and former U.S. Army combat medic with 25 years of fantastic experience. Join me for a fu... |
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| 2021-10-19 | There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. S... |
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| 2021-08-30 | As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words because our THOUGHTS start with words. One of the key tenets of StoryBrand is “people buy products and services o... |
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| 2021-08-17 | Is a hot dog a sandwich. No. And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thought I might talk a bit about what marketing really is here in the lovely (increasingly dystopian) future of 2021. Before you do thi... |
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| 2021-06-07 |
Episode 174: Looking at Syndicated Content with Rick Smith, CEO of NewsUSA Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space. We’re going to talk about content and what brands can do to tel... |
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| 2021-04-27 | The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the c... |
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