As society has advanced so has our ability to command language. Today words still matter in marketing. Everything we do starts with words because our THOUGHTS start with words. One of the key tenets of StoryBrand is “people buy products and services only after reading the words that make them want to buy” So if everything begins with words, then why do SO many websites fail to communicate clearly? We’re going to look at why and give you some tips on HOW you can do a better job with your words on the show the Taliban calls “an abomination from the heart of the Great Devil himself” May the Best Brand Win only on Entertalk.