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Episodes

Date Title & Description Contributors
2015-04-09

  Contact Lens Resale Price Cases: New Prescription or No Change?

Costco v Johnson & Johnson and its implication to the manufacturer, retailer, and MAP policy relationship. Will this case effect MAP policies as we know them? Gene Zelek, a partner at Freeborn and Peters, LLP in Chicago shares his insight and exper...
  Market Track author
2014-03-31

  Winning Offline Starts with Winning Online

Is Ecomm a bigger or smaller piece of your audience's sales? Is the offline impact message relevant? In this segment, Channel IQ has the pleasure of welcoming back Daniel Silverman, VP of Ecommerce Strategy & Sales Support at Etailing Solutions, a...
  Market Track author
2014-02-06

  MAP 301: “The Graduate Program”

In our final segment in resale policy development, we take an expert level look at expanding and refining your price policy. In our previous MAP segments, MAP 101 and MAP 201 your host Anthony has been joined by Freeborn & Peters, LLC attorney Gene...
  Market Track author
2014-01-17

  MAP 201: Expanding your Policy

If your organization has ever considered expanding or refining your existing price policy you may be wondering what’s next. In our previous MAP segment, MAP 101 your Channel IQ host Anthony was joined by Freeborn Peters, LLC attorney Gene Zelek, an exp...
  Market Track author
2013-12-16

  Online Brand Protection | Ep.4 of 4 | Social Media Networks

This, the final episode in our four-part brand protection series, we focus on social media.  In this engaging episode David Howell, Director of Brand Protection for Channel IQ, joins your host Anthony to discuss one of the most interesting elements of ...
  Market Track author
2013-11-12

  Online Brand Protection | Ep.3 of 4 | Website Content

Online Brand Protection | Ep.3 of 4 | Website Content The third episode in our brand protection series focuses on website content – beyond the domain name… In this engaging episode your host Anthony and David Howell both from Channel IQ discuss ways w...
  Market Track author
2013-11-06

  Online Brand Protection | Ep.2 of 4 | Counterfeit Problems

In this, the second episode in our brand protection series, your host Anthony and David Howell discuss the problem of counterfeit sales and the implications tied back to a growing stream of counterfeit products eroding leading brand’s bottom line.  In ...
  Market Track author
2013-10-31

  Online Brand Protection | Ep.1 of 4 | Domain Name Monitoring

Your brand is your promise. You need to protect that promise at every turn. Join Anthony for the four part series on online brand protection. He is joined by David Howell, Director of Brand Protection, for Channel IQ as they discuss the important compo...
  Market Track author
2013-07-17

  The Big Deal About Authorized Retailers

Authorized Badging. Nothing new, right?   Wrong.   Channel IQ is innovating the concept that consumers are already familiar with, and creating a dynamically served badge for retailers websites. This will change the way consumers shop online. In thi...
  Market Track author
2013-06-19

  Cutting up your Channel Strategy | The Wusthof Perspective

In this strategic segment, Todd Meyers, VP of Sales with Wusthof discusses the aggressive strategy that Wusthof has employed to clean up their online channel. In this segment Mr. Myers shares his key learnings with your Channel IQ | Add To Cart host An...
  Market Track author