Shownotes
In this strategic segment, Todd Meyers, VP of Sales with Wusthof discusses the aggressive strategy that Wusthof has employed to clean up their online channel. In this segment Mr. Myers shares his key learnings with your Channel IQ | Add To Cart host Anthony.
Brand protection strategy
Turning the focus from top line sales
Pulling the plug on Amazon Direct Sales
Agressively monitoring your online channel
Understanding EBay VeRO
Contering the "Race to the bottom" pricing mentality
Wusthof, one of the most respected names in cutlery has been a leader in online commerce for years. Learn more about their exceptional products or find an authorized reseller at their website: www.wusthof.com.