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Episodes

Date Title & Description Contributors
2023-02-08

  Does Every Company Need A CCO?

In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has a distinct role to play in short-to-mid-term lead generation and other outcomes based mo...
2023-02-02

  Show Or Tell?

Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study's findings could mean for how marketers and ...
2023-01-25

  Will Gen Z Finally Kill Email?

There's a perception that people in their 20's, raised with digital technology and accustomed to more effective messaging technologies, simply don't use email. Could that spell the beginning of the end of this clunky, 50-plus-year-old business tool? Ne...
2023-01-23

  The Social Media Press Release Redux

Everything old is new again, the saying goes. Despite touting the idea of a press release as a destination being a new idea, it actually dates back about 15 years -- and retains all of its value. Neville and Shel explore the idea of defeating paywalls ...
2023-01-19

  What Communicators Can Learn From Librarians

Library TikTok is growing -- organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketin...
2023-01-18

  Shake Up Your Work-From-Home Routine

Working from home has become more commonplace in the wake of the pandemic, with executives who once believed productivity would plummet now reconciled to the fact that remote work, for the most part, has little impact on productivity (unless, as is the...
2023-01-12

  Measuring Stuff That Didn't Happen

In this short midweek episode, Neville and Shel tackle a question from listener Kris Hansen about developing a metrics dashboard for her organization's leadership.Continue Reading → The post FIR #309: Measuring Stuff That Didn’t Happen appeared first o...
2023-01-06

  Here Come Virtual Workers

The virtual worker industry is booming in China. For about $14,000 a year -- 80 percent less than it cost just a year earlier -- you can get a three-dimensional virtual person to handle everything from tours to customer support. With expectations that ...
2023-01-03

  We'll Pay You...In A Year

Keurig Dr. Pepper has stirred up a controversy by issuing an RFP that included payment terms of 360 days. While some big PR and advertising agencies may be able to wait a year to be paid for their work, it's most likely a non-starter for small and mino...
2022-12-29

  Brand Name Pronunciation As A Marketing Ploy

It's not unlikely that you have been mispronouncing some well-known company and brand names like IKEA, Hyundai, Porsche, Bayer, and Adidas. Some brands use common mispronunciations as the foundation for a marketing campaign, as Hyundai has undertaken i...