Library TikTok is growing -- organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketing and communications? Is it looking at the idea of "influence" through a different lens? Neville and Shel explore the idea in this short mid-week episode.Continue Reading → The post FIR #311: What Communicators Can Learn From Librarians appeared first on FIR Podcast Network.
Library TikTok is growing — organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketing and communications? Is it looking at the idea of “influence” through a different lens? Neville and Shel explore the idea in this short mid-week episode.
The next monthly, long-form episode of FIR will drop on Monday, January 23.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s Asides blog is also available.
Links from this report:
The post FIR #311: What Communicators Can Learn From Librarians appeared first on FIR Podcast Network.