Jon Loomer's Facebook marketing blog has over 8 million unique users & 160,000 email subscribers. Dave Eddy talks to him about what is going on with Facebook marketing and advertising and where it may headed in the future, with specific relevance to location-based businesses and brands. Learn about Facebook video, ad targeting, audiences, optimisation and more! 5 Questions You Can Answer After Listening To This Episode On Advanced Facebook Marketing Trends With Jon Loomer: 1. Where is Facebook marketing headed in 2017? 2. Why does Dave keep teasing Jon about The Golden Girls? 3. What is a Facebook marketing funnel? 4. Could Facebook really know what kind of underwear you’re wearing? 5. What are some useful tools and features my local business can take advantage of on Facebook? Jon Loomer considers himself an “accidental marketer”, yet anyone who follows his work or subscribes to his Facebook Power Hitters Club can confirm that his no-nonsense, transparent marketing strategies work for more than just his own business. In his corporate days, Jon worked with American Cancer Association and the NBA and now he wears many virtual hats including Facebook marketing coach, author, speaker and strategist. His blog, podcast and Facebook page are full of extremely useful resources for everything Facebook marketing — testing & research, guides, tutorials and private communities to help us keep ahead of Facebook marketing. Today, Jon’s blog about Facebook marketing / advertising has attracted over 8 million unique website users (including 18 million page views) and an he has email list of 160,000. Needless to say, this episode’s guest is a goldmine of real, useful knowledge in the Facebook marketing space. Or as Dave so eloquently puts it:  “If anyone outside of Facebook employees could be the Nostradamus of Facebook marketing, I reckon it’d probably be Jon Loomer.”  INTERLUDE! If you've just discovered Vicinity Marketing, below is a short video about who we are and what we do. If you just came for the article, you can simply skip past the video and keep reading :)  .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Video production by our friends at Thirty3South Films in Newcastle  What Will Be The New Facebook Marketing Trends In 2017? When trying to predict the future, you’ve got to analyse the present. Where are we now & what are the current trends we’re seeing in the Facebook marketing space? Here are the trends of today that Jon thinks are likely to see further growth this year & beyond. Facebook Video Marketing Groundbreaking, I know, but video is still huge and Facebook wants it to be huge. They like what people like to engage with and people like to engage with video. They are putting a greater emphasis on it all the time, whether it’s live streaming or otherwise. Facebook Ad Targeting With constant improvements to Facebook’s Dynamic Ads, there are more ways than ever before to pinpoint niche audiences who are more likely to engage with your advertising and convert to leads. Forget about placing an ad that targets 24-34yo mums who live in Sydney and work part time. In August last year, Facebook gave us an insight into how they specifically target ads to different people with 98 different data points coming into play. So if your ideal customer is a trendy, environmentally-conscious mum in a long distance relationship who drives a Prius, watches Orange is the New Black, is a “heavy” buyer of wine and bought a competitor’s product last week, then you can find them! Tracking Social Campaign Performance The rise of offline conversion tracking is something that will really help small local businesses with brick-and-mortar stores to track their conversions and economise on th...
Jon Loomer's Facebook marketing blog has over 8 million unique users & 160,000 email subscribers. Dave Eddy talks to him about what is going on with Facebook marketing and advertising and where it may headed in the future, with specific relevance to location-based businesses and brands. Learn about Facebook video, ad targeting, audiences, optimisation and more!
5 Questions You Can Answer After Listening To This Episode On Advanced Facebook Marketing Trends With Jon Loomer:
1. Where is Facebook marketing headed in 2017?
2. Why does Dave keep teasing Jon about The Golden Girls?
3. What is a Facebook marketing funnel?
4. Could Facebook really know what kind of underwear you’re wearing?
5. What are some useful tools and features my local business can take advantage of on Facebook?
Jon Loomer considers himself an “accidental marketer”, yet anyone who follows his work or subscribes to his Facebook Power Hitters Club can confirm that his no-nonsense, transparent marketing strategies work for more than just his own business.
In his corporate days, Jon worked with American Cancer Association and the NBA and now he wears many virtual hats including Facebook marketing coach, author, speaker and strategist.
His blog, podcast and Facebook page are full of extremely useful resources for everything Facebook marketing — testing & research, guides, tutorials and private communities to help us keep ahead of Facebook marketing.
Today, Jon’s blog about Facebook marketing / advertising has attracted over 8 million unique website users (including 18 million page views) and an he has email list of 160,000. Needless to say, this episode’s guest is a goldmine of real, useful knowledge in the Facebook marketing space. Or as Dave so eloquently puts it:
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“If anyone outside of Facebook employees could be the Nostradamus of Facebook marketing, I reckon it’d probably be Jon Loomer.”
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INTERLUDE! If you've just discovered Vicinity Marketing, below is a short video about who we are and what we do. If you just came for the article, you can simply skip past the video and keep reading :)
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.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }
Video production by our friends at Thirty3South Films in Newcastle
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What Will Be The New Facebook Marketing Trends In 2017?
When trying to predict the future, you’ve got to analyse the present. Where are we now & what are the current trends we’re seeing in the Facebook marketing space? Here are the trends of today that Jon thinks are likely to see further growth this year & beyond.
Facebook Video Marketing
Groundbreaking, I know, but video is still huge and Facebook wants it to be huge. They like what people like to engage with and people like to engage with video.
Jon Loomer’s Facebook marketing blog has over 8 million unique users & 160,000 email subscribers. Dave Eddy talks to him about what is going on with Facebook marketing and advertising and where it may headed in the future, with specific relevance to location-based businesses and brands. Learn about Facebook video, ad targeting, audiences, optimisation and more!
Jon Loomer considers himself an “accidental marketer”, yet anyone who follows his work or subscribes to his Facebook Power Hitters Club can confirm that his no-nonsense, transparent marketing strategies work for more than just his own business.
In his corporate days, Jon worked with American Cancer Association and the NBA and now he wears many virtual hats including Facebook marketing coach, author, speaker and strategist.
His blog, podcast and Facebook page are full of extremely useful resources for everything Facebook marketing — testing & research, guides, tutorials and private communities to help us keep ahead of Facebook marketing.
Today, Jon’s blog about Facebook marketing / advertising has attracted over 8 million unique website users (including 18 million page views) and an he has email list of 160,000. Needless to say, this episode’s guest is a goldmine of real, useful knowledge in the Facebook marketing space. Or as Dave so eloquently puts it:
Â
“If anyone outside of Facebook employees could be the Nostradamus of Facebook marketing, I reckon it’d probably be Jon Loomer.”
Â
INTERLUDE! If you’ve just discovered Vicinity Marketing, below is a short video about who we are and what we do. If you just came for the article, you can simply skip past the video and keep reading
Â
.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Video production by our friends at Thirty3South Films in NewcastleÂ
When trying to predict the future, you’ve got to analyse the present. Where are we now & what are the current trends we’re seeing in the Facebook marketing space? Here are the trends of today that Jon thinks are likely to see further growth this year & beyond.
Groundbreaking, I know, but video is still huge and Facebook wants it to be huge. They like what people like to engage with and people like to engage with video. They are putting a greater emphasis on it all the time, whether it’s live streaming or otherwise.
With constant improvements to Facebook’s Dynamic Ads, there are more ways than ever before to pinpoint niche audiences who are more likely to engage with your advertising and convert to leads.
Forget about placing an ad that targets 24-34yo mums who live in Sydney and work part time. In August last year, Facebook gave us an insight into how they specifically target ads to different people with 98 different data points coming into play.
So if your ideal customer is a trendy, environmentally-conscious mum in a long distance relationship who drives a Prius, watches Orange is the New Black, is a “heavy” buyer of wine and bought a competitor’s product last week, then you can find them!
The rise of offline conversion tracking is something that will really help small local businesses with brick-and-mortar stores to track their conversions and economise on their ad spend.
Online tracking with ad clicks and website visits is relatively easy to measure, but what about those customers who have seen your ad online and a week later decide to visit your store/business?
Like Google, Facebook has technology that pretty much knows where you are all the time (or at least where your phone is) and can track which stores and businesses you walk into.
Combining your GPS location with other data, marketers can now see how many of their in-store customers have been converted from seeing or engaging with a certain ad.
Using Facebook features like Locations and Store Visits, local businesses can optimise their ads to drive local customers into their store.
That’s right, anything and everything. Facebook have been and will continue to be always doing something to improve.
The amount of Facebook features that very few people have never heard of is incredible, because they are always testing and trying out new avenues to see what people like and respond to, without necessarily promoting them until they know it’s going to be a success.
Something that Dave’s been really excited about lately is the possibility of improved Facebook search tools, which both he and Jon agree could take a massive chunk out of Google and other search applications like Yelp & Trip Advisor.
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You might have heard of something called the marketing funnel. It’s basically an analogy that marketers use to refine an audience based on their engagement with a brand.
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Image courtesy of wordstream
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Content, Facebook posts and advertising to attract people with very broad demo/psychographics. The audience you choose will be based on what Facebook has gleaned though their profile information, likes & engagement, in addition to other data collected from major data mining companies.
People who engage with your content here and don’t ignore it proceed to the middle of the funnel.
Refine the audience even further, separating potential buyers from the rest and nurturing those leads.
Place your call to action ads within your new, refined audience who are more likely to generate leads and become customers.
You might be wondering, why not just begin at the bottom of the funnel? While beginning with product-focused ads may work for select businesses (for example, a local pizza restaurant), even those businesses can benefit from retargeting consumers who have visited a website, made a purchase or engaged with ads previously.
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Dynamic Ads has always been about re-marketing to people who have previously visited your website. If your website doesn’t get a lot of traffic however, Dynamic Ads has now been updated so you can target not only website visitors, but also those who have simply interacted with your content.
This new update is especially useful for smaller businesses trying to compete with the bigger players who can afford to drive a tonne of people to their whiz-bang websites.
One of the great things about Facebook is its ability to solve problems we didn’t even know we had, but once they’re solved we can’t live without the cure. Now there’s a smart way to call on your Facebook friends when you need advice regarding a good doctor/restaurant/hairdresser/tattoo removal expert (don’t ask).
Recommendations not only provides an all-in-one-place platform for you to share tips with your friends, but it also includes links and allows you to save, research and map out those recommendations.
While Facebook Marketplace acts like Gumtree or Craigslist in the way that it is technically just for C2C transactions, watch this space. Savvy small business marketers are already using this relatively new platform to increase sales, with the rest of the marketing world waiting with bated breath to see what Facebook has in store in terms of expanding the platform to allow for B2C selling.
After listening to the bit of this podcast when Jon said only about half of his ad preferences were actually relevant to him, I jumped straight into my own settings to check it out.
I was amazed at some of the incredibly inaccurate things that have been determining which ads I see on Facebook (When did I engage with the French Communist Party?) and proceeded to delete about 90% of it.
Facebook’s official coupon system is another way of encouraging those near the bottom of your funnel to go ahead an make a purchase.
Carousel format adverts are a great way to reduce your cost per conversion. Essentially they allow you to add up to 10 images on a horizontal scrolling carousel within your Facebook ad, allowing you to promote several products at once and create a more visually engaging ad.
Creating and expanding audiences, improved messenger bots & direct sales without leaving the Messenger app are just a handful of reasons why marketing via Messenger is continuing to grow and why local businesses need to at least be aware of it.
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It’s really really simple: just be you (only shinier).
By understanding what your style is and what your audience responds to, you’ll find what works for you. Often marketers who haven’t found their voice yet will try to sound like somebody else, which can end up seeming fake and unconvincing.
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“Facebook has said they know that people don’t like deceptive marketing and click bait, so it’s going to cost more and more to run those ads.”
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Once you’ve got a solid brand image and tone of voice, make sure it’s clear as a bell and up-to-date across every one of your platforms.
With just a little bit of regular upkeep on your Facebook page, website, Google profile, etc. you can give your business’ ads and assets the best chance of being seen by the right people, i.e. those trendy, environmentally-conscious mums in long distance relationships who drive Prius’, watch Orange is the New Black and buy a lot of wine.
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To find out more about today’s guest Jon Loomer, check out his website, follow him on Facebook & Twitter and connect with him on LinkedIn.
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