WCG ThoughtLeader Podcast Series   /     FTC’s Updated Advertising Rules

Description

NextWorks's Matt Snodgrass speaks with Chris Iafolla, Director at Twist Marketing, about the recent guidelines issued by the FTC regarding clear disclosures in advertising. This updates existing rules that have been in place for more than 10 years and now broadens the scope to cover social media and smartphones.

Subtitle
NextWorks’s Matt Snodgrass speaks with Chris Iafolla, Director at Twist Marketing, about the recent guidelines issued by the FTC regarding clear disclosures in advertising. This updates existing rules that have been in place for more than 10 years and
Duration
10:10
Publishing date
2013-03-19 11:12
Link
http://blog.wcgworld.com/2013/03/ftcs-updated-advertising-rules
Contributors
  Matthew Snodgrass
author  
Enclosures
http://traffic.libsyn.com/wcgglobal/WCG_ftc_advertising.mp3
audio/mpeg

Shownotes

NextWorks’s Matt Snodgrass speaks with Chris Iafolla, Director at Twist Marketing, about the recent guidelines issued by the FTC regarding clear disclosures in advertising. This updates existing rules that have been in place for more than 10 years and now broadens the scope to cover social media and smartphones.