WCG ThoughtLeader Podcast Series

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Episodes

Date Title & Description Contributors
2013-03-26

  Twitter API Rate Limit Policy Changes

Twitter has changed its API rate limit policy again. There are good and bad parts of this change, but the change effectively hamstrings some analytically important endpoints, which is unfortunate. What is an API? An API -- or Application Programming ...
  Andy Boothe author
2013-03-19

  FTC’s Updated Advertising Rules

NextWorks's Matt Snodgrass speaks with Chris Iafolla, Director at Twist Marketing, about the recent guidelines issued by the FTC regarding clear disclosures in advertising. This updates existing rules that have been in place for more than 10 years and ...
  Matthew Snodgrass author
2013-02-23

  Changes to Twitter Short-linking

Host Matt Snodgrass interviews Ricardo Guerrero, Manger of Engagement at WCG, about the recent change Twitter made to its short-linking of URLs that are included within a Twitter post.
  Matthew Snodgrass author
2012-10-01

  iPhone 5: What Does It Mean to You?

In this episode of the WCG ThoughtLeaders podcast, NextWorks Group Director Matthew Snodgrass talks with Stephan Merkens, Group Director for WCG and Patrick Donnelly, Manager of Corporate Development, about the release of the new iPhone 5 from Apple. ...
  Matthew Snodgrass author
2012-05-18

  Podcast Interview with Marc Monseau

Our guest on this episode of the WCG ThoughtLeaders Podcast is Marc Monseau, founder of MDM Communications and former Director of Corporate Communication and Social Media at Johnson & Johnson. WCG's Matt Snodgrass talks with Marc about the use of F...
  Matthew Snodgrass author
2012-05-04

  Writing for Short-Form Media

Good writing takes on a new spin when you're asked to write for short (and very short) form media like Facebook or Twitter. In this episode of the WCG ThoughtLeaders podcast, Matt Snodgrass speaks with WCG Director Brian Reid, an accomplished journalis...
  Matthew Snodgrass author
2011-11-17

  Interview with Jack Serpa

Matt Snodgrass interviews Jack Serpa, EVP of Sales & Marketing at Engage121, a social media engagement tool. In this WCG ThoughtLeaders podcast, we discuss social CRM (customer relationship management) and using social media for customer acquisitio...
  Matthew Snodgrass author
2011-09-29

  Interview With Stubb’s CEO Matt Gase

Matt Gase is the President and CEO of Stubb's Legendary Bar-B-Q in Austin, TX. In this WCG ThoughtLeaders Podcast, Matt tells us why Stubb's chose to get involved in social media and how they use social media to connect with their fans in Austin -- and...
  Matthew Snodgrass author
2011-09-21

  Podcast Interview with WCG CEO, Jim Weiss, on Tectonic Changes

Aaron Strout interviews WCG CEO, Jim Weiss, about his recent blog post, Tectonic Changes in The Market: Bring it On!. During this discussion, Jim talks about why PR firms are particularly well-positioned for some of the changes taking place in the agen...
  Aaron Strout author
2011-09-01

  Pharma Facebook Pages Podcast

On August 15, Facebook opened up user comments for pharma companies' Facebook Pages. Most pharmas have adjusted to this new policy, while a handful have removed their Pages. Many questions surround the implications of this change. In this podcast, WCG'...
  Matthew Snodgrass author