Matt Snodgrass interviews Jack Serpa, EVP of Sales & Marketing at Engage121, a social media engagement tool. In this WCG ThoughtLeaders podcast, we discuss social CRM (customer relationship management) and using social media for customer acquisition and customer retention. And stay tuned to the Common Sense Blog later this week when Brad Mays discusses more about the expectation chasm and how companies can begin to have the entire brand conversation with customers in social channels. This will be a follow-up to his previous post on the subject.
Matt Snodgrass interviews Jack Serpa, EVP of Sales & Marketing at Engage121, a social media engagement tool. In this WCG ThoughtLeaders podcast, we discuss social CRM (customer relationship management) and using social media for customer acquisition and customer retention.
And stay tuned to the Common Sense Blog later this week when Brad Mays discusses more about the expectation chasm and how companies can begin to have the entire brand conversation with customers in social channels. This will be a follow-up to his previous post on the subject.