Matthew Snodgrass speaks with Marshal Sponder who has authored a new book, Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics. He shares with us the requirement for effective social media analytics and the tools to use.
Matthew Snodgrass speaks with Marshal Sponder who has authored a new book, Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics. He shares with us the requirement for effective social media analytics and the tools to use.