Erik Requidan, VP of Sales and Programmatic Strategy at Intermarkets, talks with Kerel and Keisha about the state of programmatic, trends and what publishers are thinking about today, including buying partners and advertiser needs. Buyers want choice and the most successful publishers today are enabling those choices, bringing data that's important to them. Email is the perfect opportunity for programmatic and People-based Marketing. Erik argues that while deterministic data is important, probabilistic should not be forgotten. Listen to episode 13 on the blog now or download for your commute.