Everything Email Podcast

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Episodes

Date Title & Description Contributors
2017-12-19

  Episode 15: Leveraging Email To Continue The Conversation

In this episode we recap the top three most played podcasts of 2017. All three center around email as a main way to continue the conversation with your audience. We cover the role email plays for online retailers; testing and technology; personalizati...
  Kerel Cooper & Ali Swerdlow author
2017-11-17

  Episode 14: Rethinking Your 2018 Content Marketing Process

Planning and operations are just as important as the content you're creating - nothing beats a well-oiled content machine! In this episode, Kerel and Keisha talk to Jess Ostroff, managing editor at Convince & Convert about auditing to improve your...
  Kerel Cooper & Ali Swerdlow author
2017-10-19

  Episode 13: The State of Programmatic and Identity with Erik Requidan, Intermarkets

Erik Requidan, VP of Sales and Programmatic Strategy at Intermarkets, talks with Kerel and Keisha about the state of programmatic, trends and what publishers are thinking about today, including buying partners and advertiser needs. Buyers want choice a...
  Kerel Cooper & Ali Swerdlow author
2017-08-24

  Episode 12: Is The Future of Marketing Text Messaging Apps?

Are text-to-buy campaigns the real deal? Is the future of marketing text messaging apps? Bonin Bough seems to think so! Bonin is the former Chief Media & eCommerce Officer at Mondelēz International and host of CNBC's, Cleveland Hustles, basketball...
  Kerel Cooper & Ali Swerdlow author
2017-07-24

  Episode 11: People-based Marketing Is Not That Complicated

People-based Marketing is a hot topic in the MarTech/AdTech industry and is often perceived as complicated. Joe Lyons, VP Strategic Partnerships at LiveRamp and people-based marketing expert, shares his perspectives on how the conversation has evolved ...
  Kerel Cooper & Ali Swerdlow author
2017-06-12

  Episode 10: The Subscriber Lifecycle & Email Virality

“Customer Lifecycle” is a term you usually hear about in marketing. It’s used to describe the progression of steps a customer goes through from consideration, to purchase to loyalty. In this episode we talk to Chad White, Research Director at Litmus a...
  Kerel Cooper & Ali Swerdlow author
2017-05-04

  Episode 9: Data-Driven Content Marketing and The Power of Email

Sometimes we lie to ourselves. We tell ourselves our customers are just too busy to open the email, to read the blog, to watch a video or to pay attention. But are they, really? Or are we just not sending them the relevant content they want, in the fo...
  Kerel Cooper & Ali Swerdlow author
2017-02-15

  Episode 8: Email Marketing Strategy for Online Retailers

In this episode Ali Swerdlow and Kerel Cooper are joined by Valeria Chisca, Senior Manager of Customer Revenue at Rue La La, to discuss the role of email as it pertains to online retailers.
  Kerel Cooper & Ali Swerdlow author
2016-12-23

  Episode 7: Publisher Addressable Marketplaces

Earlier this year, GroupM’s CEO told AdWeek that over time, "All media will be digital, all digital will be addressable, & all addressable media will be programmatic” But what does “addressable” actually mean? And what makes media “addressable”? ...
  Kerel Cooper & Ali Swerdlow author
2016-09-20

  Episode 6: Email Design

Justine Jordan, VP of Marketing for Litmus joins the Everything Email Podcast to discuss email design with Ali and Kerel.
  Kerel Cooper & Ali Swerdlow author