People-based Marketing is a hot topic in the MarTech/AdTech industry and is often perceived as complicated. Joe Lyons, VP Strategic Partnerships at LiveRamp and people-based marketing expert, shares his perspectives on how the conversation has evolved over the years and the top 3 things we need to know about it. Kickstart your People-Based Marketing efforts! Download your copy of the Forrester study mentioned in the podcast here: http://bit.ly/2wm1rxb