CRM in Focus   /     Filling out Oracle’s marketing strategy

Description

To remain competitive with CRM rivals such as Salesforce and Microsoft Dynamics, Oracle announced several additions to its marketing strategy at its annual user conference, OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs. Brent Leary, partner at CRM Essentials LLC, a CRM consultancy, discusses the impact of the... The post Filling out Oracle’s marketing strategy appeared first on CRM in Focus.

Summary

To remain competitive with CRM rivals such as Salesforce and Microsoft Dynamics, Oracle announced several additions to its marketing strategy at its annual user conference, OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs. Brent Leary, partner at CRM Essentials LLC, a CRM consultancy, discusses the impact of the new updates on smaller companies and what Oracle users in companies of all sizes can expect from the announcements. The post Filling out Oracle’s marketing strategy appeared first on CRM in Focus. The post Filling out Oracle’s marketing strategy appeared first on CRM in Focus.

Subtitle
To remain competitive with CRM rivals such as Salesforce and Microsoft Dynamics, Oracle announced several additions to its marketing strategy at its annual user conference, OpenWorld. The upgrades strive to better tailor messages to customers and p[...]
Duration
0:11:55
Publishing date
2015-11-12 19:40
Link
http://itknowledgeexchange.techtarget.com/crm-in-focus/filling-out-oracles-marketing-strategy/
Contributors
  TechTarget
author  
Enclosures
http://itknowledgeexchange.techtarget.com/crm-in-focus/podpress_trac/feed/62/0/sCRM-OpenWorld-Leary-Part2.mp3
audio/mpeg

Shownotes

To remain competitive with CRM rivals such as Salesforce and Microsoft Dynamics, Oracle announced several additions to its marketing strategy at its annual user conference, OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.

Brent Leary, partner at CRM Essentials LLC, a CRM consultancy, discusses the impact of the new updates on smaller companies and what Oracle users in companies of all sizes can expect from the announcements.

The post Filling out Oracle’s marketing strategy appeared first on CRM in Focus.