CRM in Focus
We retired this podcast, because we couldn't parse it for 10 consecutive times.
This SearchCRM podcast series focuses on companies’ challenges and opportunities in using customer relationship management technologies (CRM) today, from CRM platforms to marketing automation and lead generation software and more. This series features editors and industry experts discussing the role of these technologies in forging and managing relationships with customers in today’s multichannel universe. We also examine the changing requirements of these technologies in a technology universe whose backdrop is shaped by cloud computing, enterprise mobility/consumerization of technology and social platforms.
- Website
- http://itknowledgeexchange.techtarget.com/crm-in-focus
- Description
- SearchCRM focuses on companies' challenges in forging and managing relationships with customers in a multichannel universe.
- Language
- 🇬🇧 English
- last modified
- 2015-11-12 19:40
- last episode published
- 2015-11-12 19:40
- publication frequency
- 14.23 days
- Contributors
- TechTarget
- Author
- TechTarget
- Owner
- tehrens@techtarget.com (TechTarget)
- Managing editor
- Explicit
- false
- Number of Episodes
- 10
- Rss-Feeds
- Detail page
- Categories
- Management & Marketing Technology Business
Recommendations
Episodes
| Date | Title & Description | Contributors |
|---|---|---|
| 2015-11-12 | To remain competitive with CRM rivals such as Salesforce and Microsoft Dynamics, Oracle announced several additions to its marketing strategy at its annual user conference, OpenWorld. The upgrades strive to better tailor messages to customers and prosp... |
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| 2015-11-12 | At this year’s OpenWorld conference, Oracle executive Larry Ellison noted that the success of cloud computing has brought some companies to the forefront while it has left other, more old-school ones, such as IBM or SAP, behind. Has Ellison overstated ... |
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| 2015-10-22 | Salesforce has typically been a company that has catered to the larger enterprises’ CRM needs. At Dreamforce 2015, its annual user conference, the company unveiled a new version of its Group Edition software, which is aimed at small- to medium-sized bu... |
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| 2015-10-22 | Salesforce announced its foray into the Internet of Things (IoT) space with its new product, the IoT Cloud, at Dreamforce 2015. The platform aims to deliver product or service data so that companies can glean insight about customers and schedule action... |
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| 2015-10-07 | In an effort to make analytics and application development more user-friendly, Salesforce rolled out two new products, Wave and Lightning, at last year’s Dreamforce conference. Lightning enables users to develop their own applications and Wave is a dat... |
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| 2015-07-28 | Location-based applications are using mobile technology to drive customers back into stores, giving them benefits such as discounts and other perks. For companies, these apps present opportunities to gain valuable insight into customer behavior, which ... |
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| 2015-07-28 |
Social customer service needs to be integrated with larger business Social media interactions between companies and customers are nowhere near the volume of traditional channels, but the channel is seeing a steady rise in use as a place where customers can go to get support and information on products and services. But... |
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| 2015-07-07 | At the 2015 ICMI Contact Center Expo in Orlando, Fla., users were interested in making their centers more efficient while serving customers in whatever channel they choose. Companies were interested in how to communicate with customers across channels,... |
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| 2015-07-07 | It was once a popular practice to outsource contact center overseas where companies could reap the benefits of cheap labor to cut costs during harsh economic times. Today, with conditions improved and customers pushing back against such practices, comp... |
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| 2015-07-07 | Cutting operational costs is always on contact center leaders’ minds. Efficiency is the key when dealing with technological investments and staffing concerns. Problems arise when managers are trying to cut costs while still keeping service levels high.... |
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