CRM in Focus   /     Social customer service needs to be integrated with larger business

Description

Social media interactions between companies and customers are nowhere near the volume of traditional channels, but the channel is seeing a steady rise in use as a place where customers can go to get support and information on products and services. But for companies to successfully manage this channel, they need to ensure their social... The post Social customer service needs to be integrated with larger business appeared first on CRM in Focus.

Summary

Social media interactions between companies and customers are nowhere near the volume of traditional channels, but the channel is seeing a steady rise in use as a place where customers can go to get support and information on products and services. But for companies to successfully manage this channel, they need to ensure their social strategies are integrated with other aspects of the business so that the insight they gain from social interactions have a chance to augment their service offerings.   CRM In Focus sat down with Brent Leary, a CRM expert and principal at CRM Essentials, to talk about the importance of integrating insight gained from social media into other areas of a business. The post Social customer service needs to be integrated with larger business appeared first on CRM in Focus. The post Social customer service needs to be integrated with larger business appeared first on CRM in Focus.

Subtitle
Social media interactions between companies and customers are nowhere near the volume of traditional channels, but the channel is seeing a steady rise in use as a place where customers can go to get support and information on products and services. [...]
Duration
0:16:39
Publishing date
2015-07-28 16:27
Link
http://itknowledgeexchange.techtarget.com/crm-in-focus/social-customer-service-needs-to-be-integrated-with-larger-business/
Contributors
  TechTarget
author  
Enclosures
http://itknowledgeexchange.techtarget.com/crm-in-focus/podpress_trac/feed/44/0/sCRM-SocialCustomerService-072015.mp3
audio/mpeg

Shownotes

Social media interactions between companies and customers are nowhere near the volume of traditional channels, but the channel is seeing a steady rise in use as a place where customers can go to get support and information on products and services. But for companies to successfully manage this channel, they need to ensure their social strategies are integrated with other aspects of the business so that the insight they gain from social interactions have a chance to augment their service offerings.

 

CRM In Focus sat down with Brent Leary, a CRM expert and principal at CRM Essentials, to talk about the importance of integrating insight gained from social media into other areas of a business.

The post Social customer service needs to be integrated with larger business appeared first on CRM in Focus.