CRM in Focus   /     Challenges hinder Salesforce Lightning, Wave adoption

Description

In an effort to make analytics and application development more user-friendly, Salesforce rolled out two new products, Wave and Lightning, at last year’s Dreamforce conference. Lightning enables users to develop their own applications and Wave is a data visualization tool built into Salesforce1, the cloud CRM company’s suite. But one year after they were released,... The post Challenges hinder Salesforce Lightning, Wave adoption appeared first on CRM in Focus.

Summary

In an effort to make analytics and application development more user-friendly, Salesforce rolled out two new products, Wave and Lightning, at last year’s Dreamforce conference. Lightning enables users to develop their own applications and Wave is a data visualization tool built into Salesforce1, the cloud CRM company’s suite. But one year after they were released, users are still skeptical about adopting such tools for different reasons. The learning curves associated with using the new products as well as cost seem to be main barriers preventing large-scale buy-in from business users. Salesforce expert Geneva Stephens discusses the slow adoption of these products as well as the new Health Cloud, which aims to help integrate patient data but also has to deal with security concerns among users. The post Challenges hinder Salesforce Lightning, Wave adoption appeared first on CRM in Focus. The post Challenges hinder Salesforce Lightning, Wave adoption appeared first on CRM in Focus.

Subtitle
In an effort to make analytics and application development more user-friendly, Salesforce rolled out two new products, Wave and Lightning, at last year’s Dreamforce conference. Lightning enables users to develop their own applications and Wave[...]
Duration
0:11:46
Publishing date
2015-10-07 20:44
Link
http://itknowledgeexchange.techtarget.com/crm-in-focus/challenges-hinder-salesforce-lightning-wave-adoption/
Contributors
  TechTarget
author  
Enclosures
http://itknowledgeexchange.techtarget.com/crm-in-focus/podpress_trac/feed/53/0/sCRM-Dreamforce-Stephens-091115.mp3
audio/mpeg

Shownotes

In an effort to make analytics and application development more user-friendly, Salesforce rolled out two new products, Wave and Lightning, at last year’s Dreamforce conference. Lightning enables users to develop their own applications and Wave is a data visualization tool built into Salesforce1, the cloud CRM company’s suite.

But one year after they were released, users are still skeptical about adopting such tools for different reasons. The learning curves associated with using the new products as well as cost seem to be main barriers preventing large-scale buy-in from business users.

Salesforce expert Geneva Stephens discusses the slow adoption of these products as well as the new Health Cloud, which aims to help integrate patient data but also has to deal with security concerns among users.

The post Challenges hinder Salesforce Lightning, Wave adoption appeared first on CRM in Focus.