CRM in Focus   /     Salesforce IoT Cloud success will depend on partnerships

Description

Salesforce announced its foray into the Internet of Things (IoT) space with its new product, the IoT Cloud, at Dreamforce 2015. The platform aims to deliver product or service data so that companies can glean insight about customers and schedule actions that can improve the customer experience based on that data. But it’s still early... The post Salesforce IoT Cloud success will depend on partnerships appeared first on CRM in Focus.

Summary

Salesforce announced its foray into the Internet of Things (IoT) space with its new product, the IoT Cloud, at Dreamforce 2015. The platform aims to deliver product or service data so that companies can glean insight about customers and schedule actions that can improve the customer experience based on that data. But it’s still early days for the platform and its success could be tied to how well its partners implement pilots of the new technology. Brent Leary, principal at CRM Essentials, a CRM consultancy, discussed how this partnership is significant for the IoT Cloud and the Salesforce ecosystem as a whole. The post Salesforce IoT Cloud success will depend on partnerships appeared first on CRM in Focus. The post Salesforce IoT Cloud success will depend on partnerships appeared first on CRM in Focus.

Subtitle
Salesforce announced its foray into the Internet of Things (IoT) space with its new product, the IoT Cloud, at Dreamforce 2015. The platform aims to deliver product or service data so that companies can glean insight about customers and schedule act[...]
Duration
0:14:39
Publishing date
2015-10-22 19:19
Link
http://itknowledgeexchange.techtarget.com/crm-in-focus/salesforce-iot-cloud-success-will-depend-on-partnerships/
Contributors
  TechTarget
author  
Enclosures
http://itknowledgeexchange.techtarget.com/crm-in-focus/podpress_trac/feed/55/0/sCRM-BrentLeary-DF15-Part1.mp3
audio/mpeg

Shownotes

Salesforce announced its foray into the Internet of Things (IoT) space with its new product, the IoT Cloud, at Dreamforce 2015. The platform aims to deliver product or service data so that companies can glean insight about customers and schedule actions that can improve the customer experience based on that data. But it’s still early days for the platform and its success could be tied to how well its partners implement pilots of the new technology.

Brent Leary, principal at CRM Essentials, a CRM consultancy, discussed how this partnership is significant for the IoT Cloud and the Salesforce ecosystem as a whole.

The post Salesforce IoT Cloud success will depend on partnerships appeared first on CRM in Focus.