If 2020 has shown us one thing, it’s this: For many, the longest established ways of getting our meat onto consumers’ plates is not working. Mark Smith at Double Up Social Media says that in a recent survey, over half of marketers agreed that the Covid pandemic has caused radical or significant changes to their...
If 2020 has shown us one thing, it’s this: For many, the longest established ways of getting our meat onto consumers’ plates is not working.
Mark Smith at Double Up Social Media says that in a recent survey, over half of marketers agreed that the Covid pandemic has caused radical or significant changes to their customer’s marketing strategy. Because of this, many have decided to completely overhaul their B2B operations and turn to a B2C (business to consumer) market instead.
“Covid-19 has completely shaken up the B2B market, due to restaurants, pubs, entertainment venues closing their doors either temporary or permanently, completely blocking off this market” says Mark. “But to counter the fall in demand, many B2B brands have been looking for new and innovative ways to keep their trade going,” adding that by making the switch, JJ Foodservice – a company that previously specialised in wholesale food and catering supplies – saw a massive 400 percent increase in demand.
This episode is the fourth in a series of helping you crack the B2C market, giving you actual practical ideas and ways of developing this new market for you. We showed you in ‘Online butcher’ and ‘Wagyu wonderment’ how producers take advantage of B2C. In ‘Just ship it!’ we have you the nuts and bolts on how to actual get your steaks out the door and into the delivery trucks, and in today’s, you’ll learn from Mark how to find and develop new customers.
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This episode is supported in part by Minebea Intec