Inclusive design. It might sound like a rebranding exercise from the Web Accessibility Marketing Team, but it isn’t. For years inclusive design and research practices have been applied to a wide variety of disciplines from industrial design to the arts, the built environment and more. What can we learn from this? And how can we apply it to the digital environment in which we work? Social innovation, service design and even augmented reality are now presenting real and interesting opportunities for us as traditional web practitioners. Combined with inclusive design practices, this opens up a fantastic world of change for both us and the people for whom we design. So starting with the web, we’ll reinvigorate our passion for diversity and inclusion. Let’s declare this The Age of Awareness! Lisa is the Principal User Experience consultant at Scenario Seven with over ten years of hands-on experience on the web. She has a background in standards based design and development with the last 7 years focusing on design research, usability, accessibility and user experience strategy. Lisa believes in an inclusive, holistic approach to user experience design that permeates every layer of a site and every role on a team. Her clients range from small, non-profit organisations through to large multinationals such as Macquarie Bank, Microsoft, Sydney Opera House, Qantas and the Brooklyn Museum NYC. Lisa is an experienced lecturer and conference presenter having spoken at conferences both locally and abroad in the UK, NZ and the US. She's a sporadic blogger and a crazy lover of whippets, with two little ones of her own... Follow Lisa on Twitter: @scenariogirl Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).