Startups For the Rest of Us   /     Episode 603 | Bootstrapping HotJar to $40M ARR Using D2C Marketing

Description

In episode 603, Rob Walling chats with David Darmanin, one of the founders of Hotjar. Hotjar was bootstrapped to $40 million ARR with a fully distributed team of 170 employees. David and his cofounders sold the company for a 9-figure exit in 2021. From their incredible launch story and their unique DTC approach to sales […]Click the icon below to listen.       

Summary

In episode 603, Rob Walling chats with David Darmanin, one of the founders of Hotjar. Hotjar was bootstrapped to $40 million ARR with a fully distributed team of 170 employees. David and his cofounders sold the company for a 9-figure exit in 2021. From their incredible launch story and their unique DTC approach to sales […]

Subtitle
In episode 603, Rob Walling chats with David Darmanin, one of the founders of Hotjar. Hotjar was bootstrapped to $40 million ARR with a fully distributed team of 170 employees. David and his cofounders sold the company for a 9-figure exit in 2021. From t
Duration
48:03
Publishing date
2022-05-17 10:00
Link
https://feeds.feedblitz.com/~/696444754/0/startupsfortherestofus
Contributors
  Josh
author  
Enclosures
https://feeds.feedblitz.com/-/696444752/0/startupsfortherestofus.mp3
audio/mpeg

Shownotes

In episode 603, Rob Walling chats with David Darmanin, one of the founders of Hotjar. Hotjar was bootstrapped to $40 million ARR with a fully distributed team of 170 employees. David and his cofounders sold the company for a 9-figure exit in 2021.

From their incredible launch story and their unique DTC approach to sales and marketing in a B2B SaaS business to David’s mental models and the thought process behind selling the business, there is no shortage of key insights in this episode.

Topics we cover: 

[5:07] How David initially financed building Hotjar 

[8:11] The biggest difference between Hotjar and its competitors  

[12:03] The unique approach that David took when launching Hotjar 

[12:44] Lessons learned from a failed product...

Read the whole entry... »

Click the icon below to listen.