Mosaic of China   /     The Sportswear Strategist (KIM YoungAh, adidas)

Description

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors. With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs. The episode also includes a catch-up interview with: Wendy Saunders from Season 02 Episode 12 https://mosaicofchina.com/season-02-episode-12-wendy-saunders 00:00 - Trailer & Intro 01:27 - Part 1 20:14 - Part 2 27:12 - Outro 29:07 - Catch-Up Interview Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at: https://mosaicofchina.com/season-03-episode-18-kim-youngah Join the community: Instagram https://instagram.com/oscology LinkedIn https://www.linkedin.com/company/mosaicofchina Facebook https://facebook.com/mosaicofchina WeChat https://mosaicofchina.com/wechat

Summary

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.The episode also includes a catch-up interview with: Wendy Saunders from Season 02 Episode 12https://mosaicofchina.com/season-02-episode-12-wendy-saunders00:00 - Trailer & Intro 01:27 - Part 1 20:14 - Part 2 27:12 - Outro 29:07 - Catch-Up InterviewSubscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:https://mosaicofchina.com/season-03-episode-18-kim-youngahJoin the community: Instagramhttps://instagram.com/oscologyLinkedInhttps://www.linkedin.com/company/mosaicofchinaFacebookhttps://facebook.com/mosaicofchinaWeChathttps://mosaicofchina.com/wechat

Subtitle
Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors....
Duration
32:50
Publishing date
2023-04-11 09:00
Link
https://mosaicofchina.podbean.com/e/season-03-episode-18-the-sportswear-strategist-kim-youngah/
Contributors
  Oscar Fuchs
author  
Enclosures
https://pdcn.co/e/chtbl.com/track/895DE7/dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/grymer/CNs03e18_KIM_YoungAh_-_03_Audio_-_REGULARbhbe3.mp3
audio/mpeg

Shownotes

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.

With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.

The episode also includes a catch-up interview with:
Wendy Saunders from Season 02 Episode 12
https://mosaicofchina.com/season-02-episode-12-wendy-saunders

00:00 - Trailer & Intro
01:27 - Part 1
20:14 - Part 2
27:12 - Outro
29:07 - Catch-Up Interview

Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
https://mosaicofchina.com/season-03-episode-18-kim-youngah

Join the community:
Instagram
https://instagram.com/oscology
LinkedIn
https://www.linkedin.com/company/mosaicofchina
Facebook
https://facebook.com/mosaicofchina
WeChat
https://mosaicofchina.com/wechat