In this week's episode of "The Veterinary Viewfinder," hosts Dr. Ernie Ward and Beckie Mosser, MPA, RVT, shine a spotlight on a vital yet often overlooked part of veterinary teams—sales representatives. From pharmaceutical, lab, and food reps to distributors and specialty companies, these professionals play a key role in keeping veterinary clinics running smoothly and efficiently. As the end of the year approaches and fresh off National Veterinary Technician Week, many clinics rely on their reps more than ever—often without recognizing their efforts. Dr. Ward and Beckie discuss the unspoken challenges reps face, including feeling undervalued or being taken for granted, especially during busy seasons when clinics call on them for help with events and celebrations. This episode explores the sometimes tricky relationship between clinics and reps, highlighting how veterinarians and staff can become better partners. Tune in to learn how your clinic can foster healthier, more respectful interactions with sales reps and why these unsung heroes deserve more appreciation. Whether you're a clinic owner, technician, or vet, this episode is packed with insights to help strengthen these essential relationships. If you enjoy our podcast, please leave us a 5-star review on Apple Podcasts or your preferred platform. Your support helps us connect with more veterinary colleagues. We'd love to hear your thoughts on this topic! Please share your thoughts with us on Facebook or Instagram at @VeterinaryViewfinder or VeterinaryViewfinder@gmail.com. #veterinary #veterinarytechnician #veterinary #podcast #veterinarypodcast #vettechpodcast #vetpodcast