Jesse grew up in a frugal family -- frugality for frugality's sake, as he describes it. As he has grown, discovered the YNAB method, and worked the four rules, he has come to a conclusion -- he is not even a little frugal! Frugality implies thrift, spending little money so as to conserve the resource. The idea is that spending money frugally is an effort to not waste money.
YNAB's four rules help you identify the things that matter in your life, however, the things you do want to spend money on. And once you have identified those things, Jesse challenges you to double down and spend more on the things that matter to you. As he has mentioned in other episodes, money is just an extension of you, and if money is you, then why would you want less of you in the world?
So Jesse is not frugal. Not even a little bit!
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