Ecommerce Conversations, by Practical Ecommerce   /     Montana Knife Co Blends Craft with Scale

Summary

Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro. Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 ft. manufacturing facility. In this episode, Brandon shares the company’s or...

Subtitle
Duration
1996
Publishing date
2025-03-07 09:00
Contributors
  Practical Ecommerce
author  
Enclosures
https://www.buzzsprout.com/1995667/episodes/16740431-montana-knife-co-blends-craft-with-scale.mp3
audio/mpeg

Shownotes

Montana Knife Company launched in 2020 in a two-car garage near Missoula. One co-founder is a certified “Master Bladesmith” who has produced handmade knives since he was 11. The other, Brandon Horoho, is a seasoned digital marketer and ecommerce pro.

Combined, the entrepreneurs prove the value of craftsmanship at scale marketed directly to consumers. Business is booming, and the company will soon move into a 50,000 ft. manufacturing facility.

In this episode, Brandon shares the company’s origins, culture, “drop” selling, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/montana-knife-co-blends-craft-with-scale

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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